Westlake Juice Co.
Category
Brand Identity / Packaging / Art Direction
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Westlake Juice Co. is a conceptual beverage brand built around a bold, contemporary approach to juice packaging. I developed the visual identity, packaging system, and art direction to create a brand that could feel expressive without sacrificing shelf clarity. The project demonstrates how a cohesive identity can turn a simple consumer product into a recognizable brand experience.
Who Says Going Out Needs a Hangover?
Westlake Juice Co. imagines the neighborhood juice bar with a little more nightlife. Colorful drinks, late hours, karaoke, girls' nights, and good company make it less of a grab-and-go health stop and more of a place to actually hang out. No booze required, just something good in your glass and somewhere worth staying awhile.
Freshly Squeezed, Never Too Serious
I built Westlake's identity around the same idea: healthy doesn't have to feel sterile, and sober doesn't have to feel boring.
A hand-drawn strawberry mascot gives the brand its friendly face, while retro typography, checkerboard patterns, and a punchy red-and-green palette bring a little old-school juice-counter charm. From packaging and signage to social campaigns and late-night events, the system was designed to feel playful, recognizable, and flexible enough to follow Westlake wherever the night goes.
It's fresh juice with a personality, and absolutely no interest in lecturing you about your vitamins.
Last Call, Hold the Liquor.
Westlake isn't trying to replace a night out. It's making more room at the table.
The final brand turns juice into something social: a place to meet, stay late, sing badly, drink something colorful, and still remember how you got home.
Bright, nostalgic, and a little cheeky, Westlake proves you don't need alcohol to make a night worth going out for!
Good drinks. Good company. Zero proof required.
